Nutri Tailor

Last updated: 8 June 2026

Nutri Tailor Ltd. ("we", "us", "our") takes your privacy seriously and treats all of your personal information as confidential. We are the data controller responsible for your personal data, which means we decide how and why it is used. This privacy policy explains how we collect, use, process and safeguard the information you provide when you use our website and Nutri365. Nutri Tailor Ltd. is registered in England and Wales under company number 14867424, with its registered office at 85 Great Portland Street, London, W1W 7LT. We are dedicated to ensuring that your privacy is protected.

We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the DPO using the information set out in the contact details section.

1. Information We Collect

When you make a purchase, create an account, or interact with our website, we may collect:

• Identity Data: first name, last name, any previous names, username or similar identifier, marital status, title, date of birth and gender.
• Special Category Data: health data.
• Contact Data: billing address, delivery address, email address and telephone numbers.
• Technical Data: internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access this website.
• Profile Data: your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
• Uploaded Content: documents and images you choose to share with Nutri365, such as blood test results, photos of meals, and supplement or product labels, together with any information we take from them (for example, the markers and values shown on a blood test). Where this content concerns your health, we treat it as Special Category Data.
• Usage Data: information about how you interact with and use our website, products and services.
• Marketing and Communication Data: your preferences in receiving marketing from us and our third parties and your communication preferences.
• Transaction Data: details about payments to and from you and other details of products and services you have purchased from us.
• Information about reported adverse health events, for regulatory compliance.

We do not store credit or debit card information; payment is processed securely via our e-payment provider.

We also collect, use and share aggregated data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals' Usage Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our website to help improve the website and our service offering.

For cookies and tracking, please see Section 7 ("Cookies & Tracking").

2. How Is Your Personal Data Collected?

We use different methods to collect data from and about you including through:

• Your interactions with us. You may give us your personal data by filling in online forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
  • apply for our products or services;
  • create an account on our website;
  • subscribe to our service or publications;
  • request marketing to be sent to you;
  • enter a competition, promotion or survey; or
  • give us feedback or contact us.
• Automated systems. As you interact with our website and use the artificial intelligence tool to help us personalise our services and make certain decisions.
• Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.
• Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources as set out below:
  • Technical Data is collected from analytics providers such as Google based outside the UK;
  • Contact, Financial and Transaction Data is collected from providers of technical, payment and delivery services such as Stripe based outside the UK;
  • Identity and Contact Data is collected from data brokers or aggregators such as Shopify based outside the UK;
  • Identity and Contact Data is collected from publicly available sources such as Companies House and the Electoral Register based inside the UK.

3. Marketing Communications

You can subscribe to marketing communications via our online sign-up form and during account registration/check-out by opting in.

You may receive emails, mail, or phone calls about products, promotions, and offers if you have opted in. You can unsubscribe at any time via:

• Unsubscribe link in any marketing email,
• Contacting Customer Service by phone or email.

If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes, for example relating to order confirmations for a product, updates to our Terms and Conditions, checking that your contact details are correct.

We may also analyse your Identity, Contact, Technical, Usage and Profile Data to form a view of which products, services and offers may be of interest to you so that we can then send you relevant marketing communications.

4. Lawful Basis for Processing

The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:

• Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.
• Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure customer experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
• Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.
• Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to an email newsletter.

Health data and explicit consent. Some of the data we process is "special category" data under UK GDPR, in particular your health data and any health information in the documents, images and messages you share with Nutri365. We process this data only with your explicit consent under Article 9(2)(a) UK GDPR, which you give when you choose to use Nutri365's health features, share health information with it, or upload health documents. This is in addition to one of the general lawful bases above. You can withdraw your consent at any time, by contacting our DPO or by deleting your Nutri365 account (see Section 5). If you withdraw consent we will stop processing your health data for these purposes, which means we can no longer provide the personalised health guidance that depends on it.

Purposes for which we will use your personal data

We have set out below a description of all the ways we plan to use the various categories of your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

1. Registration — Purpose/Use: To register you as a new customer. Type of data: Identity, Contact. Legal basis: Performance of a contract with you.
2. Order Processing — Purpose/Use: To process and deliver your order including managing payments, fees and charges, and collecting money owed to us. Type of data: Identity, Contact, Financial, Transaction, Marketing and Communications. Legal basis: Performance of a contract with you, and our legitimate interests in recovering debts due to us.
3. Customer Relationship Management — Purpose/Use: To manage our relationship with you, including notifying you about changes to our terms or privacy policy and dealing with your requests, complaints and queries. Type of data: Identity, Contact, Profile, Marketing and Communications. Legal basis: Performance of a contract with you, complying with legal obligations, and our legitimate interests in keeping our records updated and managing our relationship with you.
4. Competitions and Surveys — Purpose/Use: To enable you to participate in prize draws, competitions or complete surveys. Type of data: Identity, Contact, Profile, Usage, Marketing and Communications. Legal basis: Performance of a contract with you, and our legitimate interests in studying how customers use our products/services, developing them and growing our business.
5. Website Administration and Security — Purpose/Use: To administer and protect our business and website, including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data. Type of data: Identity, Contact, Technical. Legal basis: Our legitimate interests in running our business, providing IT services, network security, preventing fraud and business reorganisation, and complying with legal obligations.
6. Personalised Health Guidance (Nutri365) — Purpose/Use: To provide the Nutri365 service, including interpreting the information, documents and images you share, generating personalised guidance, scores, plans and daily briefings, and keeping a record so the service improves over time. Type of data: Identity, Special Category (health), Uploaded Content, Profile, Usage. Legal basis: Performance of a contract with you, and your explicit consent for the health data (Article 9(2)(a) UK GDPR).
7. Advertising and Content Delivery — Purpose/Use: To deliver relevant website content and online advertisements to you and measure the effectiveness of our advertising. Type of data: Identity, Contact, Profile, Usage, Marketing and Communications, Technical. Legal basis: Our legitimate interests in studying how customers use our products/services, developing them, growing our business and informing our marketing strategy.
8. Data Analytics — Purpose/Use: To use data analytics to improve our website, products/services, customer relationships and experiences, and to measure the effectiveness of our communications and marketing. Type of data: Technical, Usage. Legal basis: Our legitimate interests in defining types of customers for our products and services, keeping our website updated and relevant, developing our business and informing our marketing strategy.
9. Marketing Communications — Purpose/Use: To send you relevant marketing communications and make personalised suggestions and recommendations about goods or services that may interest you. Type of data: Identity, Contact, Technical, Usage, Profile, Marketing and Communications. Legal basis: Our legitimate interests in carrying out direct marketing, developing our products/services and growing our business, or your consent where we have obtained your prior consent to receiving direct marketing communications.
10. Market Research — Purpose/Use: To carry out market research through your voluntary participation in surveys. Type of data: Identity, Contact, Profile, Usage. Legal basis: Our legitimate interests in studying how customers use our products/services and helping us improve and develop our products and services.

Artificial Intelligence ("AI")

We use artificial intelligence technologies to help automate and improve parts of our services, such as personalised recommendations and profiling. These systems may analyse your interactions and preferences. Where automated decisions may have significant effects, you have the right to request human intervention, express your views, or contest the decision. We rely on consent, legitimate interest and contract performance for processing your personal data when you engage our AI tool, and on your explicit consent for any health data involved (see "Health data and explicit consent" above).

Where you upload a document or image, or share health information in conversation, our AI reads and interprets that content to give you personalised guidance. We store the content and the information taken from it against your account, so your records build up over time and can be revisited in later conversations. To do this, your content may be processed by our AI provider, which acts as our processor under a data processing agreement (see Section 6). You can delete this at any time by deleting your Nutri365 account (see Section 5).

5. Security, Encryption & Data Retention

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data Retention:

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data.

Deleting your Nutri365 account. You can delete your Nutri365 account at any time, from your account on our website or from Settings in the Nutri Tailor app. When you do, we permanently remove the Nutri365 health data we hold for you, including your profile and the details you have shared, your conversations and health timeline, any documents or images you have uploaded and the information taken from them, your goals, plans, scores and daily briefings, and any connected wearable data such as Oura. Any active Nutri365 subscription is cancelled as part of this. We keep your purchase and order history as a financial record for six years, as set out above. This deletion cannot be undone.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

6. Disclosure to Third Parties

Service providers and sub-processors. We use a number of trusted third parties to run our business and our services. They process personal data only on our instructions, under a data processing agreement, and only for the purposes we set. These include:

• our ecommerce platform and account provider (Shopify);
• our payment provider (Stripe);
• our database and file storage host, where your Nutri365 data and uploaded documents are stored;
• our AI provider, which processes the documents, images and messages you share with Nutri365 so it can interpret them and give you guidance;
• our email and messaging provider, used to send service and marketing communications;
• our analytics provider (Google).

Regulatory and legal disclosure. We may disclose personal information to regulatory, law enforcement, or government authorities as required for legal or regulatory compliance (for example, an adverse health event investigation). For adverse health event reports, health data may be shared with UK or relevant international regulatory bodies as required by law, using compatible privacy safeguards.

7. Cookies & Tracking

We use cookies to analyse web traffic, improve site experience, and tailor offers and promotions.

• You may accept or decline non-essential cookies through our cookie banner and through your browser settings.
• We use cookies for anonymous visitor statistics (Google Analytics) and may work with selected third-party services.
• Please review the third-party cookie policies when using those services.

See Section 13 for the categories of cookies we use.

8. International Transfers

Your Nutri365 data and uploaded documents are stored on infrastructure located in the UK. Some of our providers, in particular our AI provider, may process your personal data outside the UK. Whenever we transfer personal data outside the UK we make sure a similar degree of protection is given to it by using appropriate safeguards, such as the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or transfers to countries the UK has deemed to provide adequate protection.

9. Children & Minors

Our website and products are not intended for individuals under 18. We do not knowingly collect personal information from anyone under 18 years of age. If such data is found, it is deleted immediately.

10. Links to Other Websites

Our website may contain links to third-party websites. We cannot be responsible for their privacy policies. Please review each site's statement before providing personal information.

11. Your Rights

You have a number of rights under data protection laws in relation to your personal data.

You have the right to:

• Request access to your personal data (commonly known as a "subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
• Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
• Request erasure of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing, where we may have processed your information unlawfully, or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
• Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.
• You also have the absolute right to object at any time to the processing of your personal data for direct marketing purposes.
• Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
• Withdraw consent at any time where we are relying on consent to process your personal data, including your explicit consent to process health data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
• Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in one of the following scenarios:
  • If you want us to establish the data's accuracy;
  • Where our use of the data is unlawful but you do not want us to erase it;
  • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
  • You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

If you wish to exercise any of the rights set out above, please contact our DPO.

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Complaints

You have the right to make a complaint to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). However, before doing so please make sure you have first made your complaint to us or asked us for clarification if there is something you do not understand. You can find our complaints form by contacting our DPO on email address: info@nutritailor.co.uk.

Changes to the privacy policy and your duty to inform us of changes

We keep our privacy policy under regular review. This version was last updated on 8 June 2026.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us, for example a new address or email address.

12. Data Controller & Contact Information

• Data controller: Company Director, Nutri Tailor Ltd.
• Registered office: 85 Great Portland Street, London, W1W 7LT
• Company registration: 14867424
• General enquiries: info@nutritailor.co.uk
• Customer Services Team: Contact by phone or email

If you have any questions about this privacy policy or about the use of your personal data, or you want to exercise your privacy rights, please contact our DPO in the following ways:

• Email address: info@nutritailor.co.uk
• Postal address: 85 Great Portland Street, London, W1W 7LT

13. Cookies We Use

We use cookies and similar technologies for the following purposes:

• Essential cookies: set by our ecommerce platform to run the website, keep you signed in, remember your basket and process secure checkout. The website does not work properly without these, so they are not optional.
• Analytics cookies: set by Google Analytics to help us understand how visitors use the site so we can improve it. We use these only where you have accepted analytics cookies.
• Third-party cookies: services we use may set their own cookies. Please see their own policies for details.

You can accept or decline non-essential cookies through our cookie banner, and you can manage or delete cookies through your browser settings.