Support sustained energy by targeting mitochondrial function and nutrient gaps
per day
★★★★★ "I won't go back to high street supplements. The difference in quality is something you can actually feel." Susie
Have questions about Energy Optimiser?
"I crash every afternoon around 3pm. Will this actually fix that?"
"I'm already taking B12 and CoQ10 separately. Do I need to stop those?"
"Is this safe alongside my thyroid medication?"
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Power Up
Enhances focus, concentration, energy levels and prevents adrenal fatigue
Sharpen focus and sustain mental energy naturally with this nootropic blend
A comprehensive energy and performance formula combining 18 active ingredients across B vitamins, minerals, amino acids, adaptogens and nootropics. Each 2 capsule serving provides activated B vitamins (B6 as P5P 18mg, B12 as methylcobalamin 400mcg, folate as L methylfolate, niacin 50mg, pantothenic acid 10mg, biotin 400mcg), 20mg iron (as bisglycinate, the most tolerable form), 3mg manganese, 1000 IU algae derived vitamin D3 and 2mg boron.
The performance compounds include 200mg L taurine (cellular hydration and cardiac function), 100mg acetyl L carnitine (mitochondrial fat transport and brain energy), 100mg L tyrosine (dopamine and noradrenaline precursor for focus and motivation), 100mg Korean panax ginseng 4:1 (physical and mental endurance), 67mg lion's mane 10:1 (nerve growth factor stimulation), 41mg choline (acetylcholine production for muscle contraction and cognition) and 25mg gotu kola 4:1 (cerebral circulation). Piperine at 2.5mg enhances absorption of the other compounds.
Key benefits:
| Nutrient | Daily serving (NRV) * |
| Vitamin D3 (from algae) | 1000IU (500%) |
| Vitamin B3 (Niacin) | 50mg (313%) |
| Vitamin B6 (P5P) | 18mg (1286%) |
| Folate (L-methylfolate) | 10mg (100%) |
| Vitamin B12 (methylcobalamin) | 400μg (16000%) |
| Biotin | 400μg (1000%) |
| Vitamin B5 (pantothenic acid) | 10mg (167%) |
| Iron | 20mg (143%) |
| Manganese | 3mg (150%) |
| L-taurine | 200mg |
| Acetyl-L-carnitine | 100mg |
| L-tyrosine | 100mg |
| Korean Panax Ginseng extract 4:1 | 100mg |
| Lion's Mane extract 10:1 | 67mg |
| Choline | 41mg |
| Gotu Kola extract 4:1 | 25mg |
| Piperine black pepper extract | 2.5mg |
| Boron | 2mg |
Vegetable Cellulose (capsule shell), L-Taurine, Choline Bitartrate (hydrogenated veg.oil), Gotu Kola, Panax Ginseng, L-Tyrosine, Acetyl-L-Carnitine, Iron Bisglycinate, Lions Mane (Maltodextrin), Niacinamide, Manganese Bisglycinate, Pyridoxal 5 Phosphate, Cellulose, Sodium Borate, Calcium Pantothenate, Cholecalciferol (MCT oil, d-α-tocopherol, corn syrup, arabic gum, silicon dioxide, sodium ascorbate), Piperine, Biotin, Calcium- L-Methyl Folate Methylcobalamin.
Directions for use:
Take 2 capsules once per day away from food.
Taking on an empty stomach (mid morning works well for most people) supports absorption of the amino acids and adaptogens. If this causes nausea, take with a light snack instead. The iron in this formula is bisglycinate, the gentlest form, but sensitive individuals may still prefer to take with food.
This product is the energising component of several bundles including Energy Optimiser, Mood Boost, Performance Endurance and others. As a standalone product, it provides a comprehensive daily energy, focus and vitality formula. Avoid taking in the evening as the ginseng, tyrosine and B vitamins can be stimulating.
Coenzyme Q10
Vital for energy production and preventing muscle fatigue
A clean, single-ingredient capsule delivering a full-strength Coenzyme Q10 100mg dose.
Coenzyme Q10 is a compound your body makes naturally and keeps in almost every cell, concentrated most in the hard-working tissues of the heart, liver, kidneys and muscles. It plays a central part in how cells generate ATP, the molecule the body runs on, and contributes to the body's natural antioxidant activity.
Your body's own CoQ10 production isn't constant: it's highest when you're young and tapers gradually with age, so levels in your 40s are typically well below those in your 20s. It's one of the reasons CoQ10 has become such a widely taken supplement among adults.
Each capsule provides 100mg of CoQ10 in the ubiquinone form, the stable, oxidised form your body converts into active ubiquinol after absorption. No blends, no fillers, no bulking agents, just a clean, meaningful dose.
CoQ10 is fat-soluble, so it's best taken with a meal containing some fat. It's well tolerated, non-habit-forming, and suitable for everyday long-term use.
Why people choose it 100mg per capsule, a genuine full-strength dose Ubiquinone form, converted to active ubiquinol in the body Single ingredient, with no fillers, binders or bulking agents Gentle enough for daily, long-term use
1 capsule contains: Coenzyme Q10, 100 mg (†) † Nutrient Reference Value (NRV*) not established Ingredients: Cellulose, Hydroxypropyl Methylcellulose (capsule), Coenzyme Q10.
How to take it Take 1 capsule daily with a meal that includes some dietary fat. Mornings work well. If you take a higher daily amount, split it across two meals rather than all at once, as the body absorbs proportionally more that way. CoQ10 is non-habit-forming and can be taken continuously.
| 1 capsule contains: | %NRV* | |
|
Coenzyme Q10
|
100 mg | † |
† Nutrient Reference Value (NRV*) not established
Cellulose, Hydroxypropyl Methylcellulose (capsule), Coenzyme Q10.
Niacin (NADH)
Increases energy levels, prevents age related ill health and acts as a potent antioxidant
Boost cellular energy production and support heart health with bioactive vitamin B3
NADH (nicotinamide adenine dinucleotide, reduced form) is the active coenzyme form of vitamin B3 (niacin) and is a direct participant in the mitochondrial electron transport chain, the final step of cellular energy production where ATP is generated. Each capsule provides 1mg of NADH. Unlike standard niacin or niacinamide supplements, NADH does not need to be converted before it can participate in energy metabolism. It is immediately available to donate electrons for ATP production.
NADH is particularly relevant for conditions involving mitochondrial dysfunction and cellular energy deficits, including chronic fatigue, jet lag, cognitive decline and recovery from illness. It has been specifically studied in chronic fatigue syndrome, where it may help supports cellular energy production that is impaired. NADH also plays a role in neurotransmitter synthesis, contributing to the production of dopamine, noradrenaline and serotonin. The vegetarian capsule shell makes this suitable for most dietary requirements.
Key benefits:
| Each capsule contains: | %NRV* | |
|
NADH
|
1 mg | † |
† Nutrient Reference Value (NRV*) not established
Cellulose, Hydroxypropyl Methylcellulose (capsule), NADH.
Directions for use:
Take 2 capsules 1 to 3 times per day with meals, starting with the lowest dose and gradually increasing if required.
Begin with 2 capsules once daily (2mg) and increase to 2 capsules twice daily (4mg) or 2 capsules three times daily (6mg) based on response. Some practitioners recommend taking NADH on an empty stomach for maximum absorption, particularly when using it for energy support or jet lag.
NADH is a component of several Nutri Tailor bundles including Energy Optimiser, Fatigue Recovery and Frequent Flyer. When used as a standalone product, it provides targeted mitochondrial energy support. Allow 2 to 4 weeks to assess the energy response at each dose level before increasing.
Unplug
Improves quality of sleep and reduces anxiety. Will also improve sporting performance
Wind down, relax and prepare for deeper sleep with this natural evening formula
A comprehensive calming and recovery formula combining adaptogens, amino acids, minerals and natural melatonin precursors across 10 active ingredients per 2 capsule serving. The formula provides 150mg L theanine (promotes alpha brainwaves associated with relaxed alertness and sleep onset), 100mg ashwagandha root (clinically shown to reduce cortisol by up to 30%), 100mg bacopa/brahmi (supports GABA production and memory consolidation during sleep), 50mg rhodiola rosea (anti fatigue adaptogen that builds stress resilience), 50mg amla berry (one of the richest natural sources of vitamin C and antioxidants) and 100mg Montmorency cherry (contains natural melatonin and its precursors).
The mineral component includes 100mg magnesium (as citrate, supporting over 300 enzymatic reactions including GABA receptor function), 10mg zinc (as picolinate, for immune function and neurotransmitter metabolism) and 100mcg iodine (thyroid support). Black pepper extract at 2.5mg enhances the absorption of the herbal compounds. Unplug is the most frequently included product across the Nutri Tailor bundle range, appearing in Sleep Saviour, Mood Boost, Performance Power, Stress & Anxiety Relief and others.
Key benefits:
Magnesium Citrate, Vegetable Cellulose (capsule shell), L-theanine, Brahmi Extract, Ashwagandha Extract, Montmorency Cherry Powder, Rhodiola Rosea Extract, Amla Berry Powder, Zinc Picolinate, Maltodextrin, Black Pepper Extract, Silica, Potassium Iodide.
| Nutrient | Per serve (NRV) * |
| L-Theanine | 150mg |
| Brahmi (Bacopa) | 100mg |
| Ashwagandha Root | 100mg |
| Rhodiola rosea | 50mg |
| Amla | 50mg |
| Montmorency Cherry | 100mg |
| Magnesium (Citrate) | 100mg (27%) |
| Zinc (Picolinate) | 10mg (100%) |
| Iodine | 100μg (67%) |
| Black Pepper Extract | 2.5mg |
Directions for use:
Take 2 capsules 30 to 60 minutes before bed.
The timing allows the calming compounds to reach peak activity as you prepare for sleep. The ashwagandha and rhodiola build their adaptogenic effects over 4 to 6 weeks of consistent use, so the benefits improve with ongoing nightly use rather than being solely acute.
Unplug can also be taken during the day for anxiety management without causing sedation, as the L theanine and adaptogens promote calm without drowsiness. If using during the day, take 1 capsule mid afternoon for anxiety support. The full 2 capsule dose is best reserved for evening use to support sleep onset and quality.
Suitable for men.
Suitable for women.
Not suitable for people under sixteen years of age.
If pregnant or breastfeeding consult your healthcare professional before purchasing and consuming this product.
Suitable for vegetarians.
Suitable for vegans.
No gluten containing ingredients.
No nut containing ingredients.
No dairy containing ingredients.
If you are taking medication consult your prescribing physician before purchasing and consuming supplements.
Keep out of reach of children.
Information displayed does not constitute medical advice.
This product should not be used as a substitute for a varied diet.
Once opened, consume within 3 months.

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How to boost your results
This makes you feel energetic in the short term as it triggers your body to produce the stress hormone adrenaline. This can only happen a certain amount of times before your refill rate starts to struggle to keep up and that causes the sudden dip around 3-4pm, usually triggering an urge for a sweet snack. It will take a few days to get used to starting your day without that adrenaline trigger but your system will adapt and you will feel infinitely better. Enjoy your coffee, matcha or stimulating beverage of choice after your first meal of the day when your body is running on food for fuel rather than turning to adrenaline.
What happens when you wake up in the morning? Our brain can only respond to the signals we send it, which are dictated by our habits. If this is waking up with a start to an alarm, rushing around, doing the school run or heading straight into work, you can see we're setting the scene for a body that's on edge which knocks energy off course. Establish a 5 minute MMM (meditation, movement, mindset) to reset this. Minute 1: breathe in a rhythm of in for 3, hold for 4, out for 5. Minutes 2 and 3: add some kind of movement (simple stretches, squats or marching with your knees up to your chest). Minutes 4 and 5: establish a positive mental setting for the day.
What you eat first each day dictates what your blood sugar levels and energy levels will then do for the next 24 hours. Make your 1st meal savoury, rich in protein, fibre and slow burning carbohydrates. Examples such as a wholegrain toast with salmon and eggs, scrambled tofu or cottage cheese and cucumber, pancakes made with eggs and protein powder or leftovers from dinner the night before are fantastic. If you aren't particularly hungry in the morning but find you crave sweets after lunch or dinner this indicates your body is used to relying on adrenaline in the morning. Start to retrain this by having a small handful of nuts and a couple of boiled eggs or some unflavoured yoghurt to start the day. Then have your 1st proper savoury meal when you feel ready for it.

Recommended by nutrition experts
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Registered Associate Nutritionist (ANutr), MSc Nutritional Medicine

Energy Optimiser supports natural energy production at the cellular level.
Take in the morning with breakfast.
These nutrients support actual energy production, not just masking fatigue.
Chronic fatigue has many causes: nutrient deficiencies, thyroid issues, blood sugar imbalances, poor sleep, or adrenal stress.
Yes, energy nutrients complement caffeine and may reduce the crash. Consider reducing caffeine as energy improves.
Some notice improvements within days. Deeper energy restoration takes 4-8 weeks of addressing root causes.
